The Best Marketing Research Books to Read

Dear Reader,

are numerous books that you can read, to find out more about marketing
research. Where do you start? How do you know which are the best ones
and which will give you the information you need?

save you time, this issue of Better Insight contains a review of some
of the best sellers on the market, and will help you choose the right
ones for your needs.

of the comments are mine while others have been shared by
director-level associates who know what makes a good read. If you have
other recommendations to add to the list, please send me the details via
LinkedIn or Twitter.

Best wishes,

Martin Holliss

t: +44 1235 812 456
m: +44 7931 37650

The Best Marketing Research Books to Read

In no particular order, here are some recommendations for you:

Thinking Fast and Slow
by Daniel Kahnemann is an amazing book. It is Behavioural Economics at
its simplest and most authoritative. Don’t be misled by the simple
popular style into thinking the author is not a very serious heavyweight
research psychologist, because he definitely is.

Business to Business Market Research: Understanding and Measuring Business Markets by Ruth McNeil . This comes highly recommended by someone who was told about it by the author herself, at an industry lunch.

Statistics for Real Life Sample Surveys by Dorofeev and Grant is the best guide to the use of statistics in quantitative research that we have come across.

Complete Plain Words
by Sir Ernest Gowers, Sidney Greenbaum and Janet Whitcut . Anybody who
writes proposals or reports in Word shouldn’t be without this book.  As
the review says, this is “…the essential guide for anyone who needs to
express themselves clearly, fluently and accurately in writing”.

Moneyball – The art of winning an unfair game,
by Michael Lewis. This is not a research book as such, but a practical
story of how to use and win with statistics. Unputdownable.

Qualitative Research by Wendy Gordon and Roy Langmaid is a classic reference guide to good qual research always gets good reviews. 

Goodthinking by Wendy Gordon is another classic, along similar lines, that gives a great overview of qualitative research.

How Brands Grow – what marketers don’t know,
by Byron Sharp  helps you understand the key principles of marketing
and buyer behaviour based on real evidence, not the usual waffle and pet

This Means This and That Means That – a user’s guide to semiotics by Sean Hall, is great as a really simple introduction to semiotics (otherwise known as the study of signs and sign processes.)

Information is Beautiful
by David McCandless is a guide to visualisation, and makes a nice
coffee table book. It’s a visual guide to how the world really works,
through stunning infographics and data visualisations.

Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets
by Sheila Keegan is a very good book. It helps those who have limited
experience of qualitative research, to become proficient buyers of
research. Well worth reading, even if you’ve already read other
perhaps-similar titles.

Sticky Wisdom
by Dave Allan, Matt Kingdon, Kris Murrin and Daz Rudkin, otherwise
known as the What If? People is all about getting creative at work.  
Easy to read, and highlights how to access inate creativity in each and
every one of us.

Do you have more to add to the list? Share your recommendations with me on LinkedIn or on Twitter.

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