October 2009

How Do You Create Memorable Research Presentations?


Dear Reader,

One sign that the holiday season is over is when the office is full of colleagues showing off their tans – and their holiday photos. But, if you’re honest, how many of those photos (even your own) are truly memorable?

Most of us take photos to remind ourselves of what we saw, and what a great time we had. But when creating presentations, the focus should obviously be on getting your message across to other people – whoever your audience is.

And when presenting research findings you’ll want your audience to remember your message vividly.

So, while your colleagues are busy uploading their holiday snaps to Facebook, give yourself an edge with our pointers for producing memorable, impactful presentations.

Happy reading!


Martin Holliss

e: martinh@research-insight.com
t: +44 1235 812 456
m: +44 7931 376501

How To Make Your Presentations More Memorable & Impactful
  1. Know what you want to achieve.  By tightly defining your objectives, you give your presentation a focus, and give yourself a yardstick by which you can judge the content of your presentation. Stay focused on communicating your objectives and your presentation will be on the right track.
  2. Adopt the Research Insight “5-Second Rule”.  Within 5 seconds of seeing a slide for the first time, your audience should know the topic it’s covering and understand the main point of the slide. Yes, all within 5 seconds! So, make sure you have a punchy headline; a layout that shows your audience what the topic of the slide is; and copy that is relevant to any visual you may be using.
  3. Give your audience enough time.  And, no, we’re not contradicting ourselves! Your audience should understand the main point of the slide in 5 seconds. But they may need longer to digest the meaning of what you are showing them – particularly if your slide includes a chart. So don’t rush them.
  4. Keep it visual – a picture is worth a thousand words.  If you’ve decided on a PowerPoint or a slide presentation rather than a written report, stay true to your theme and keep your presentation visually interesting. Think carefully about what charts, illustrations or photographs you need to get your points across.
  5. Don’t swamp your slide with text – less is more.  If your slide needs extra commentary, use the PowerPoint “notes format” space (which shows below the main slide in A4 portrait style).
  6. Use Deltagraph for charts.  It’s much more flexible than MS Graph or the built-in charting tool in Excel/PowerPoint and offers a fantastic range of chart styles and options for customizing charts to suit you. It will even recommend a charting option for you based on the type of data you are using and the type of audience you’re presenting to!
  7. Lastly, keep it simple.  If possible, make just one large point per slide (or at most a maximum of three). More than this will dilute the impact of your message.

‘Make Your Document Memorable’ Special Offer

Do you have a document that you need to make memorable? Research Insight will review FREE OF CHARGE the layout, content and memorability of the first 5 documents we are sent by readers of this newsletter (one document per reader).

To take advantage of this offer, please email your document to Martin Holliss, our Managing Director, by clicking here. Martin will comment on your document’s “look and feel”, and give you clear and helpful pointers for increasing its impact.

Don’t miss out. Email us your document today!


To find out more about Deltagraph, a powerful charting tool, click here

For some useful (but simple) suggestions on fonts and font sizes, click here

For a very wide range of animated PowerPoint slide templates and backgrounds, and lots of useful PowerPoint tips and tutorials, click here

What else does Research Insight offer?

If you are planning some advertising or a new brochure, we can help you with

  • Competitor intelligence to ensure you’re leveraging your own strengths and addressing/countering those of your competitors
  • Qualitative insight to get a rich understanding of the views, experiences and opinions of your target audience
  • Quantitative research to provide statistically robust evidence to help you make the best possible decisions
  • Tracking surveys to assess progress over time against your company’s strategic objectives

Please contact Martin Holliss for more details.