A comprehensive review of the conservation rooflight market, leading to a series of robust action-focused recommendations. 3-stage assignment: Strategic market analysis, followed by survey of decision-makers, followed by client survey.
The value gained:
- Gave client a robust snapshot of their marketplace, competitors and share.
- Defined the key decision-making criteria for rooflight specifiers and influencers.
- Highlighted the need to become more customer focused, and identified ways to improve production process and customer service.
