Study to explore perceptions of, and satisfaction with, one of the UK’s largest construction companies and their main competitors. In-person depth interviews amongst board-level decision-makers.

The value gained:

  • Identified fundamental misunderstanding amongst their customers about the type of work in which our client is active/interested.
  • Highlighted the need to increase account management activity and to deepen/improve relationship building.
  • Identified confusion about parent company branding, which led to a major communications review.
  • Results were of such value/importance that the survey was extended to 5 separate divisions of the business.

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