Study to refine the proposition and marketing for a new sleep enhancing medication. Depth interviews and focus groups with GPs and specialists.

The value gained:

  • Delivered clear understanding of clinician views/attitudes towards insomnia.
  • Identified which propositions were credible, and which were seen as mis-representation (whether of the product or insomnia).
  • Enabled the client to revise the propositions and to retest successfully prior to launch.

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