Thorough assessment of the Indian computer training certification market prior to developing a market entry strategy. Desk/secondary research followed by targeted telephone interviews with key providers, competitors, journalists, analysts and legislators. Received significant UK government grant from EMRS (Export Marketing Research Scheme).

The value gained:

  • Confirmed that a large opportunity exists.
  • Enabled the client to focus their market entry effort into selected geographies.
  • Identified potential local partners with whom highly-successful strategic alliances have now been developed.
  • Having entered the Indian market, the client went on to study/enter the Chinese market as well.

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