Highly-targeted qualitative study to understand market needs and the competitive context for our client’s oil drilling products. In-person executive interviews in Texas and California with senior purchase decision-makers of oil drilling equipment. Benefited from 50% UK government grant from EMRS (Export Marketing Research Scheme).
The value gained:
- Confirmed interest in our client’s product/offering.
- Established that our client was unknown in the market.
- Established that customer needs/priorities were different from those our client believed.
- Enabled our client to target their marketing more effectively.
