Highly-targeted qualitative study to understand market needs and the competitive context for our client’s oil drilling products. In-person executive interviews in Texas and California with senior purchase decision-makers of oil drilling equipment. Benefited from 50% UK government grant from EMRS (Export Marketing Research Scheme).

The value gained:

  • Confirmed interest in our client’s product/offering.
  • Established that our client was unknown in the market.
  • Established that customer needs/priorities were different from those our client believed.
  • Enabled our client to target their marketing more effectively.

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